HOTEL MARKETING PLANS

Developing a Market Strategy starts with asking the following:-

      1. What are my most lucrative market segments? -

      2. What are the individual needs of these segments?

      3. How can I tailor my hotel to meet these needs?

      4. What are the main channels to reach these segments?

      5. Who are my strongest competitors?

The aim of any Marketing Plan is to identify and serve your chosen market more profitably than your competitors to maximise your market share.

Aligning your hotel product and service to the needs of these customer groupings will reduce the need for discounting and will drive customer loyalty and satisfaction.

These have the combined effect of improving cash flow and profitability.